This is not
a website.

It's a critical provocation. A speculation on how we might interact with digital spaces if we question the norms of interface design.

Explore Discomfort
or perhaps don't
01. Speculative

What if technology
was not for solving problems?

We use design as a means to speculate how things could be—to imagine possible futures. Technology doesn't have to fix everything. Maybe it should raise better questions?
not-a-product.html

Digital Companion

[This product observes you back]

The Ethical Surveillance Assistant

What if your smart home assistant collected your data only to ask you uncomfortable questions about privacy? A device that doesn't serve you, but serves as a critical mirror.

not-a-solution.html

Anxiety Amplifier

[Increases what you try to diminish]

The Social Media Truth Detector

An algorithm that doesn't hide uncomfortable content but instead highlights everything you've been algorithmically sheltered from. What if your feed was designed to make you uncomfortable?

02. Alternatives

Design for the world that could be,
not the world that is.

Robot Priests & Digital Spirituality

Is technology filling the void of meaning in modernity?

What happens when we entrust our spiritual and existential needs to algorithms and artificial intelligence?

This speculative design explores a future where technology has been elevated to the realm of the sacred, raising questions about faith, meaning, and the increasingly blurred line between human and machine consciousness.

Hover to reveal question

Would you take moral guidance from an AI that has processed all religious texts ever written?

The Anti-Efficiency Objects

What if our devices were designed to slow us down instead of speeding us up?

This collection explores technologies that deliberately introduce friction, delay, and reflection into our interactions with digital systems.

  • Lamps that help you meditate and reflect
  • Emails that can only be sent after 24 hours of contemplation
  • Search engines that show results from contrary perspectives
03. Questions

Technology should raise uncomfortable questions,
not just provide comfortable answers.

# Does efficiency make us happier?

Our obsession with optimization and productivity has created a culture where time saved is immediately filled with more tasks. What if technology helped us waste time meaningfully instead?

# Who benefits from your digital presence?

Every click, view, and interaction feeds a complex ecosystem of commerce and surveillance. What if your devices made this relationship explicit rather than hiding it?

# Why must technology always "improve"?

The narrative of perpetual technological progress assumes that newer is always better. What if some technologies are already perfect, or even excessive for their purpose?

# What if AI made you less capable?

As we outsource more cognitive functions to algorithms, we may be sacrificing essential human capabilities. What if AI was designed to enhance our humanity rather than replace it?

# How much convenience is too much?

Every friction removed from daily life also removes an opportunity for agency, skill development, and meaningful engagement. What if difficulty is sometimes desirable?

# Can an interface make you uncomfortable on purpose?

User-friendly design aims to make interactions seamless and intuitive. But what if provoking discomfort, reflection, and pause were valuable design goals for a more thoughtful digital world?

04. Not About

This is not about you

It's about the space between design and critical thinking.

Not a portrait of you

Critical Design uses design proposals to challenge assumptions and preconceptions about the role objects play in everyday life. It's more of a position than a method.

By creating these provocative, conceptual designs that challenge the status quo, we can reveal potentially hidden agendas and values within emerging technologies and open up space for public debate.

Don't create solutions. Create alternatives that ask questions.

This site does use cookies, but unlike other sites, we want you to feel uncomfortable about it.

Each click, hover, and scroll is being analyzed to better understand how humans interact with deliberately challenging interfaces.